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Anwar AlawadFounder, PropLog · Sydney, AU
Last updated First published 6 February 2026

At a glance

Product name
PropLog
Legal entity
DEVOPSPLANT PTY LTD
Business name
PROPLOG (registered 6 February 2026)
ABN
34 668 360 996
Headquarters
Sydney, NSW, Australia
Founder
Anwar Alawad
Product category
Property maintenance management software (SaaS)
Target market
Australian property management agencies (50–300 properties), landlords with multiple properties, real estate agents
Pricing
Starter free forever (10 properties) · Professional $149/mo (100) · Enterprise $299/mo (500). Tenants, tradies, landlords always free.
Data hosting
AWS Sydney (ap-southeast-2) — data sovereignty maintained
Website
https://proplog.com.au
Press email
press@proplog.com.au
Support email
support@proplog.com.au

Taglines

Three lengths, depending on the form-field constraint.

6 charactersOn the record.
30 charactersProve every repair. Forever.
60 charactersThe maintenance history ledger for Australian rental properties.

Company boilerplate

Three lengths, ready to paste. All facts verified against the registered business record.

Short (1 sentence)145 chars

PropLog is an Australian property maintenance tracking SaaS that creates a permanent, dispute-ready maintenance history ledger for every rental property.

Medium (2 sentences)380 chars

PropLog is an Australian property maintenance tracking SaaS designed for property managers, real estate agencies, and multi-property landlords. It creates a permanent maintenance history ledger for every rental property with photo evidence, timestamped events, tradesperson coordination, and tenant confirmation — running alongside existing property management software rather than replacing it.

Long (one paragraph)770 chars

PropLog is a property maintenance record system built for the Australian residential tenancy market. Property managers use PropLog to capture every step of the maintenance lifecycle — from tenant reporting via WhatsApp or signed link, through tradesperson assignment and on-site before-and-after photo upload, to tenant confirmation of completion. Every action is timestamped, attributed, and stored permanently against the property. The result is a tribunal-ready evidence trail that survives tenant turnover, tradesperson changes, and agency transitions. PropLog is designed to run alongside an agency's existing property management software and focuses entirely on the maintenance evidence layer. Built and hosted entirely in Australia. Starter plan free forever, no credit card required.

Logo pack

Direct links — right-click and save, or use the link in a Markdown body for press releases.

Brand colours

Hex values. The unified palette is navy / teal / WhatsApp green with paper and ink neutrals.

Ink
#1C2330
Primary text, primary buttons, dark surfaces
Paper
#F5F6F8
Page background, the canonical "paper" tone
Cream
#FFFFFF
Card surfaces, raised content
Action (teal)
#0D9488
Primary CTA accents, links, the "action" colour
Brand (navy)
#16223D
Dark sections, brand contrast
WhatsApp
#25D366
WhatsApp-specific CTAs only — do not use elsewhere

Founder

AA

Anwar Alawad

Founder, PropLog · Sydney, NSW

Anwar founded PropLog after watching property managers absorb the cost of maintenance disputes they had no way to defend — no timestamped photos, no confirmed completions, no clear chain of accountability. PropLog treats the maintenance record as a long-lived property asset that survives tenant churn, tradesperson changes, and agency transitions.

Contact for interviews: press@proplog.com.au

Press & partnership contact

For a guided walkthrough or interview, please include preferred time slots (AEST/AEDT) and the publication or platform. Australian-owned, Australian-hosted, Australian-supported.